Producer * videographer * Blogger 

skills

In-depth knowledge of pre-production, production, and post-production, digital segment production, and on-air experience in television environments and sound working knowledge of tools related to television. 

about paula

Paula Zelaya

Writing, producing, directing, post producing, video editing, managing crews, production coordination, and product integrations.



Skills and abilities: Include but are not limited to writing, producing, directing, post producing, video editing, managing crews, production coordination, and product integrations. 

EXPERIENCE 

Miami Fashion Week 2016 & 2017 

2016- 2017 

General Producer 

Responsibilities included, but are not limited to: 

- Management of logistics for field production, including national searches of ENG crews, negotiation of rates, booking and reception of all generated material. 

- Development of shows standards that enhance the production and entertainment value of all original programming. 

- Development of all the behind the scenes strategies, realization and post- production 

- Sales and direct client contact for product integration within the show. 

- Managed project communications with the clients and internal while working with production teams. 

- Coordination of schedules, editorial understanding, and all communication with clients. 

- Assisted in the gathering of all logistical support special guest needs. 




Viacom International media Networks 

2010-2016 

Producer/Director/ Capsule writer 

Niñas Mal (MTV) 

Grachi season 1 -3 (Nickelodeon) 

Grachi, Una Vida Maravillosamente musical (Nickelodeon) 

11-11 En mi cuadra nada cuadra (Nickelodeon) 

Every Witch Way Seasons 1-3 (Nickelodeon) 

Thalia’s Kitchen (Nickelodeon) 

Tony La Chef (Nickelodeon) 

Responsibilities included, but are not limited to: 

- Development of scripts 

- Development of shows standards that enhance the production and entertainment value of all original programming. 

- Development of all the behind the scenes strategies, realization and post- production 

- Sales and direct client contact for product integration within the show and distribution. 

- Managed project communications with the clients and internal while working with production teams. 

- Produced original script writing for specialized segments and focus stories 

- Scheduled, organization and management of multiple projects from initial creative development through final delivery. 

- Development of shows standards that enhance the production and entertainment value of all original programming. 

- Coordination of schedules, editorial understanding, and all communication with clients. 

- Assisted in the gathering of all logistical support for director’s shoots. 




Latinwe Entertainment 

2013 

General Producer 

Miami Real VIP Reality 

Mujeres Arriba Pilot 

Responsibilities included, but are not limited to: 

- Scheduled, organization and management of multiple projects from initial creative development through final delivery. 

- Development of shows standards that enhance the production and entertainment value of all original programming. 

- Sales and direct client contact for product integration within the show and distribution. 

- Managed project communications with the clients and internal while working with production teams. 

- Development of shows standards that enhance the production and entertainment value of all original programming. 

- Coordination of schedules, editorial understanding, and all communication with clients. 

- Coordinated all logistical support for director’s shoots. 




Zetta’s Productions 

Director/ Producer / Coordinator 

Several commercial videos 

Special events 

Responsibilities included, but are not limited to: 

- Scheduled, organization and management of multiple projects from initial creative development through final delivery. 

- Development of scripts for several commercial and scenario productions. 

- Managed all project communications with the clients while leading production teams. 

- Development of shows standards that enhance the production and entertainment value of all original programming. 

- Acting as point person for all paid product integration segments; coordination 




of schedules, editorial understanding, and all communication with clients. 

- Make sure that all the equipment needed for shoots are set. 

- Coordination of all production logistics such as booking technical crews, making required travel arrangements, procuring film permits and copyright clearances, and scheduling pre/post production personnel and equipment. 

- Coordination of post-production and final delivery of product to clients. 

- Monitor and approval of the creation and execution of all post-production elements such as graphics, subtitling, and audio mix. 




NBC Universal Telemundo Digital Media 

2009- 2010 

Web producer 

Website content 

Responsibilities included, but are not limited to: 

- Collaborated in the full product lifecycle of website application, including launch and daily updates. 

- Identify and analyze new opportunities to improve and enhance Telemundo.com’s website 

- Work with tools such as Omniture and Alfresco 

- Collaborated with the team to create new and interesting content for the website 




2C Media 

2008-2009 

Production Manager/ Associate Producer 

ABC’s Desperate House Wives Syndication Promos seasons 1 to 4 

Travel Channel’s “10 Things you don’t know about Florida & Hawaii” TV Show 

Responsibilities included, but were not limited to: 




- Produced original script writing for specialized segments and focus stories 

- Scheduled, organization and management of multiple projects from initial creative development through final delivery. 

- Development of shows standards that enhance the production and entertainment value of all original programming. 

- Coordination of schedules, editorial understanding, and all communication with clients. 

- Assisted in the gathering of all logistical support for director’s shoots. 

- Coordinated and executed all field production for the development of stories across Florida and Hawaii including location permits and arranged crews and talents. 

- Coordination of weekly and monthly schedules for editors, Senior Producer and Executive Producer. 

- Coordinating taping schedules, booking technical crew, use of archive material and master show delivery to program editing. 

- Responsible for clearing all original music rights 

- Management of logistics for field production, including national searches of ENG crews, negotiation of rates, booking and reception of all generated material. 




Zeal TV USA/ Animus Entertainment 

2004-2008 

Casting Producer/ Producer / Coordinator 

Pepsi Musica TV Show (Music Show) 

Concierto Clandestino (Reality Live Show) 

El Reto Final Seasons 1, 2 & 3 (Reality Show) 

El Juego Supremo Season 1 (Reality Show) 

Dulce Hogar for Despierta America (Reality Show) 

Responsibilities included, but were not limited to: 

- Sales and direct client contact for product integration within the show and distribution. 

- Managed project communications with the clients and internal while work with production teams. 

- Coordination and execution of national and international casting. 

- Produced original script writing for specialized segments and focus stories 

- Scheduled, organization and management of multiple projects from initial creative development through final delivery. 

- Development of shows standards that enhance the production and entertainment value of all original programming. 

- Coordination of schedules, editorial understanding, and all communication with clients. 

- Assisted in the gathering of all logistical support for director’s shoots. 

- Coordinated and executed all field production for the development of stories, location permits and arranged crews and talents. 

- Coordinating taping schedules, booking technical crew, use of archive material and master show delivery to program editing. 

- Responsible for clearing all original music rights 

- Management of logistics for field production, including national searches of ENG crews, negotiation of rates, booking and reception of all generated material. 

- Research and development of show content 

- Generated and developed potential story leads for the shows. 

- Coordinated special events with the record labels and artists managers. 

- Coordinated and produced live events with international music performers. 

- Interviewed national and international music performers in live events, epk’s, and news conferences. 






Telefutura 

2006-2007 

Associate Producer (Satellite Room) 

Escandalo TV (Live show) 

Responsibilities included, but were not limited to: 

- Generated and developed potential story leads for daily live talk show. 

- Developed guest screening and in-house story proposals. 

- Performed the search, pre-interview and booking of guests. 







- Assisted in the gathering of all logistical support for producer shoots. 

- Coordinated and executed all satellite content and feeds for the development 

- of stories. 






13th Floor Studios 

2004 

Producer Assistant/ Production Coordinator 

Billboard Latino TV Show 

Noticiero Azteca America USA. Temporada de Verano 2005 

Responsibilities included, but were not limited to: 

- Assisted in the gathering of all logistical support for producer shoots. 

- Coordinated and executed content and feeds for the development of stories 

- Performed the search, pre-interview and booking of guests 

- Coordinated special events with the record labels and artists managers. 

- Coordinated and produced live events with international music performers. 

- Interviewed national and international music performers in live events, epk’s, 




and news conferences. 

ABILITIES 

Strong written and verbal communication skills in Spanish and English; Successful 

managing multiple tasks; Highly Organized; Detail/results oriented team player; 

Tutoring and training others; Disciplined; Good time manager. 

EDUCATION 

Bachelor in TV Production/ Minor in Photography 

Florida International University - Miami, FL December 2006 

A.A Degree in TV Production 

Santa Fe Community College - Gainesville, FL August 2004 

COMPUTER LITERACY 

Mac & PC platforms including Microsoft Office, Adobe Premier, Final Cut Pro, 

Photoshop CS 

REFERENCES AVALIABLE UPON REQUEST